Incredible merchandise sales update proves Brewers fans were ready for World Series
Owen Jonas @ Reviewing the Brew

The Milwaukee Brewers have set multiple merchandise sales records during their 2026 postseason run, selling more gear overall than any team in MLB history and moving more merchandise in the first 48 hours after clinching the World Series than any previous champion. The Brewers defeated the Los Angeles Dodgers in the NLCS to reach the World Series for the first time since 1982, ending a 44-year drought. Brewers owner Mark Attanasio confirmed the historic sales figures to MLB insider Bob Nightengale, with the team's merchandise sales in the first two days after clinching surpassing the previous record held by the 2022 Phillies by approximately 5 percent.
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